A Military Twist to Your Raw Denim Wardrobe: The Army HBT - Olive Drab

 

We've all seen it before. The resurgence of vintage styles, the hearty embrace of the rugged, and the appreciation of craftsmanship that stands the test of time. There's one trend that effortlessly merges all these aspects together: incorporating military style garments into your everyday wardrobe. Today, we're excited to introduce our latest creation that pays tribute to this enduring style - the Army HBT - Olive Drab.

 The Army HBT - Olive Drab, inspired by military wear, is constructed from a 10.2oz Japanese herringbone twill fabric (HBT). What exactly is HBT? It's a weaving pattern that creates a distinctive V-shaped pattern, reminiscent of a herring's skeleton. This method, favored in military uniforms for its durability and resistance to wear, results in fabric that's both soft and hard-wearing—ideal for your daily ventures into the city or escapes into nature.

 

Our take on the HBT brings this traditional material into the sphere of casual contemporary fashion. The olive color not only exudes a rugged and timeless look but also offers a versatile backdrop for your personal style. It's a hue that slips seamlessly into any raw denim wardrobe and is an all-season ally. The fabric feels soft against the skin, requires no break-in period, and provides comfort that lasts from dawn till dusk.

We’re offering the Army HBT - Olive Drab across a range of fits, including men’s jeans (Super Guy, Weird Guy, Easy Guy), a chore coat, ladies' fatigue-style trousers, and a matching cropped jacket. It’s designed to integrate effortlessly with your existing raw denim pieces. Imagine swapping your jeans for a pair of Army HBT trousers, or pairing your raw jeans with an Army HBT chore coat to forge an instantly classic look that feels uniquely yours.

 
 

Zooming in on the details, you’ll find tonal stitching and a dark brown leather patch that subtly nod to its military roots, while antique copper hardware adds a touch of vintage charm, reminiscent of the fabric's rich heritage. Crafted with precision in Canada, the high-quality construction and Japanese-made fabric ensure a garment that not only looks good but promises to journey through life with you, gaining character every step of the way.

 Pairing military-style garments with raw denim transcends the act of dressing—it's a statement of rugged elegance and a nod to the timeless appeal of these style elements. Raw denim, known for its unrefined charm and resilience, complements the sturdy, utilitarian nature of military garments to perfection, promising an ensemble that's as robust as it is refined.


Available At The Following Retailers starting Friday November 10th, 2023

Fits: Super Guy, Weird Guy, Easy Guy, Chore Coat, Classic Fatigue Pant, Zip Chore Coat

Australia

Prime - Chore Coat / Classic Fatigue / Zip Crop Jacket

Canada

Dutil Denim - Weird Guy / Classic Fatigue / Zip Crop Jacket

Grey Hearts Denim - Weird Guy / Easy Guy

Newman’s Menswear - Super Guy

Muttonhead - Chore Coat / Classic Fatigue / Zip Crop Jacket

Still Life - Easy Guy

Tate + Yoko - Super Guy / Weird Guy / Easy Guy / Chore Coat/ Classic Fatigue / Zip Crop Jacket

Germany

Burg & Schild - Weird Guy

Russia

Zefear - Chore Coat

Taiwan

Blue Beach Denim - Weird Guy

USA

American Rag - Zip Crop Jacket

Artisan De Luxe - Easy Guy

City Workshop - Classic Fatigue

Butterscotch - Chore Coat

Dallas Denim Repair - Easy Guy

Franklin Road - Weird Guy

Iron Pyrite Production - Weird Guy

Maple Street Denim - Zip Crop Jacket

Naked & Famous Denim NYC - Super Guy / Weird Guy / Easy Guy / Chore Coat/ Classic Fatigue / Zip Crop Jacket

Revolvr Menswear - Chore Coat

Slash - Weird Guy / Classic Fatigue

Online

Cultizm - Weird Guy

 
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