The High Noon Selvedge: Tradition Woven into Every Thread
The High Noon Selvedge is a vintage-inspired denim, crafted with techniques and materials that harken back to the early 1900s. At 10oz, this lightweight Japanese selvedge denim combines rugged workwear heritage with modern versatility. Woven on vintage shuttle looms in Okayama, Japan—the epicenter of selvedge craftsmanship—it pays homage to denim’s roots while offering a unique, unsanforized construction for enthusiasts who value authenticity and evolution.
Shuttle looms, the workhorses of early denim production, are a far cry from the high-speed mass-production looms used today. These vintage machines, often dating back to the mid-20th century, are meticulously maintained and operated by skilled craftsmen in Okayama, Japan. Their slow, deliberate weaving process produces fabrics with a tighter weave, selvedge edges, and subtle irregularities that modern looms can’t replicate. Okayama’s dedication to preserving these looms and the artisanal techniques associated with them is why it remains a global hub for premium denim production.
The High Noon Selvedge is unsanforized, meaning it skips the sanforization process—a modern technique that pre-shrinks fabric to prevent shrinkage after washing. For the High Noon Selvedge, a single rinse balances these extremes, softening the fabric and controlling shrinkage without sacrificing its character. The result is denim that maintains its rugged authenticity while offering modern practicality.
The High Noon Selvedge isn’t just a pair of jeans—it’s an experience. Its unsanforized construction rewards those who value the process of breaking in raw denim, while its vintage-inspired weaving technique connects wearers to a century-old tradition.
Available At The Following Retailers Starting Thursday, May 8th, 2025
Austria
Sunsetstar - Easy Guy
Canada
Altitude Sports – Weird Guy / True Girl
Danali – Easy Guy
Dutil Toronto - Weird Guy / True Guy / Strong Guy
Gerhard Supply – Easy Guy / True Guy
Gravity Pope – Weird Guy / Strong Guy
Grey Hearts Denim - Strong Guy / True Guy
Hardpressed – Easy Guy /
Jaisel - Super Guy / Weird Guy
Jeans Jeans Jeans – True Guy / True Girl
Muttonhead - Super Guy / Weird Guy / Easy Guy / True Guy / True Girl
Over The Rainbow – True Guy
Tate + Yoko - Super Guy / Weird Guy / Easy Guy / True Guy / Strong Guy
Victoire - True Girl
Zinnia Textiles - True Girl
Denmark
Montana Bamberg - True Guy
France
Bouclard - Easy Guy
Germany
Cultizm - Weird Guy
Korea
Mode man - Strong Guy
Norway
Raw Denim & Vintage - Easy Guy / Strong Guy
Russia
Zefear Store - Weird Guy / Easy Guy
Thailand
Pronto & Co - Strong Guy
USA
American Rag – Super Guy / Weird Guy / Easy Guy / True Guy / True Girl
Blue Owl - Weird Guy / True Guy
Central Men’s – True Guy
City Workshop – Weird Guy / True Girl
Dallas Denim Repair – True Guy / True Girl
Dant – Weird Guy / True Guy
Monochromatic - Weird Guy
Naked & Famous Denim NYC - Super Guy / Weird Guy / Easy Guy / True Guy / Strong Guy
Slash Denim - True Guy
The Stockist - True Guy