Presenting… one of our craziest and most fun jeans ever… Glow in the Dark jeans! Available NOW at Barneys New York and Barneys COOP nationwide. (Soon to be on www.barneys.com as well.)
Here are some detail shots:
Just charge them up in the light (can be natural sunlight or artificial bulb light) and then shut the lights and watch ‘em glow! The jeans will also glow intensely under UV light (aka Blacklight), so if you wear the jeans in a club with a blacklight, your pants will appear neon green! Even the selvedge edges glow so flip up your cuff to flip people out!
The jeans work because we apply a phosphorescent coating to the fabric in Japan. This coating is baked into the fabric and will absorb light and slowly release that light with an emanating green glow, just like those Glow in the Dark stickers we had on our ceiling as a kid. Another fun aspect of the jeans is after you beat them up a bit the wear patterns will cause the coating to fade in certain parts of the jean and will create a unique piece of glowing art!
We have done 5 wash tests and the jeans still glow nicely. If you want the glow to last as long as possible, wash your jeans as little as possible, (we know you do that anyways) or just dry clean them.